Tyler Putterman

Technology Advisor

Director of Business Development, Addressability & ATS, LiveRamp

Tyler Putterman

Technology Advisor

Education

Tyler received her B.A. from the University of Rochester

 

Biography

Tyler Putterman has experience hiring and scaling customer/client support and operational teams at early and mid-growth stage as well as established software and tech companies, including pre-A startups and large public companies. Her expertise lies in organizational and compensation design as well as establishing post-close client engagement models based on MRR tiers or growth potential, with up-sell and retention metrics.

 

At Narrative I/O, an early stage data company in New York City, Ms. Putterman built and managed partner success teams for existing business on both supply and demand sides, growing them from inception to a developed sales team.  She also created these functions for Narrative’s Solutions Consulting group, creating new business and client retention and up-selling metrics. Ms. Putterman also represented and quantified client needs for the product and engineering teams including analysis on feature prioritization and roadmap/sprint planning, ensuring their products were building and pivoting as needed based on market feedback and revenue impact.

During her previous role at Turner Broadcasting she worked in Ad Innovation and Product Solutions.  At Google, she worked on Product Commercialization for Audience Center 360, Google’s data management platform (DMP), including public announcement/launch preparation, sales strategy, sales activation, and roadmap feature prioritization for US, Canada & Latin America.

 

Specializations

Tyler’s mix of corporate and startup experience gives her expertise in customer success, customer support, software account teams, programmatic media platforms and media buying, identity resolution, data onboarding, and a diverse array of data applications to media.

 

Industry Restrictions

This advisor has placed no restrictions on the industries they can advise on.

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Advice given by this advisor reflects purely their individual views and not the views of any organization they are or have been affiliated with.

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