Vice President of Ad Sales & Creative Integrations at Black Entertainment Television Networks
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Mr. Lawson earned his Bachelor’s Degree in Mechanical Engineering from the University of Maryland-College Park.
Mr. Lawson is a 20-year veteran in the entertainment business. Mr. Lawson is well known and respected in the industry as he has experience with music video & commercial production, music & entertainment management, and film & television projects.
Mr. Lawson entered the business as an Associate Producer with Ultra Image, Inc., an independent film production company run by industry creative mogul, Bille Woodruff. Within a year his role was elevated to Vice President of Production, where he oversaw the production of music videos and profiles from artists including “The Sounds Of Blackness,” “SOS Band,” “TLC”, “Phyllis Hyman” and many others.
Mr. Lawson is currently the Senior Director of Production for Ad Sales at BET Networks. He has also held the position of Executive Producer of prime-time entertainment at BET, where his responsibilities included overseeing the daily production of entertainment programs, including the multiple award winners “Turnstyle” and “NYLA.” Before this role, he worked as Director Of Special Projects, where he wrote, directed, and produced on-air topical and image spots, developed the network “Style Guide” and 2000-2001 Image campaign, and managed “Off-Network” media including radio and television campaigns. In his tenure at BET, Mr. Lawson has been responsible for developing several original programs and specials, including “Turnstyle,” “UnReal,” “Made You Look,” and “Music Inside Out.” He was also the primary creative force and Executive Producer of the “Phenomenal Music Library” (BET’s urban music library).
Mr.Lawson is an award-winning TV producer. He has earned numerous Telly Awards for commercial production and design, a Classic Telly Award for the design and production of the American Basketball League (ABL) Open, a BDA Award for design and co-production of a Holiday ID, and a Rosebud Award Nomination for a film short, a NAMIC Visionary award, a Cable Positive POP Award, and nominations for NAACP & Shine Awards.
Mr. Lawson is the author of two original feature-length screenplays. He continues to make his way into the Hollywood inner circle, garnering the attention of heavyweights like Robert Townsend, who made himself available to direct and produce Mr. Lawson’s first screenplay “Kids From Foreign,” a feature co-written with W Entertainment CEO Kitson Walker. When Mr. Lawson is not working, he enjoys music, basketball, and fitness.
Mr. Lawson specializes in television & film production, Ad sales, and marketing. He is well suited to help a company with television & film production, commercial production, writing, music rights, and usage in television & film.
This advisor has no restrictions on the industries they can advise on.
Advice given by this advisor reflects purely their individual views and not the views of any organization they are or have been affiliated with.